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Forensic Data Analysis: Track Down the Bad Data Like a Crime Scene Detective
Those of us who work with marketing automation or CRM platforms know the heartbreak of unvalidated data sneaking its way in undetected. Unfortunately, there are a number of ways this can happen. From...
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Service Level Agreements: Get Your Leads While They’re Still Hot
Your sales team is bickering that they’re wasting time with too many junk leads, getting to the good ones too late. Marketing is complaining that they’re busting butt filling the pipe, but nothing...
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Critical Thinking Skills to the Rescue! Create a Team of Successful Problem...
Have you ever worked on a project and quickly realized there were significant obstacles in your path that would make the normal course of delivery impossible? If you answered yes, how would you...
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Build Engagement – and Relationships – with Trigger-Based Marketing
With so much going on in our lives, it’s increasingly difficult to craft marketing messages that can rise above the noise and get your prospect’s attention. That’s why my team in Managed Services has...
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BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS Functionality in...
Over the past year and a half, almost every demographic has relied even more heavily on technology to remain in touch with family and friends. Even those who were reluctant to fully embrace digital...
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Making Decisions Easier: 3 Tricks for Moving Forward When You Feel Stuck
I’m in the middle of a significant home remodel project. It’s all a bit stressful, but not nearly as nerve-wracking as the prep work: selecting a contractor and picking out all the new things for my...
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Campaign Process Optimization: A Deep-Dive into Key Success Factors
Imagine you’ve been asked to plan and execute a new campaign around your company’s key initiative. It’s a big campaign with lots of moving parts. Where do you start? Do you have the processes in place...
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You Had Them at Hello: 8 Tips to Take Your Onboarding Program to the Next Level
All your hard work paid off. That new lead you nurtured from Prospect to Closed – Won is now a new client. You invested a significant amount of time and money up front. Now that you’ve closed the...
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Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and we get them. They are a fact of life for us marketers, and a daily occurrence for most...
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Marketing Metrics Magic: Should you automate reports or implement a dashboard?
Marketing metrics used to mean a lot of spreadsheet headaches, but today’s technology can make your life a lot easier by delivering the metrics you need in a predefined format. Essentially, you have...
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What Is Lead Acquisition in a Demand Gen World?
“I need more lead acquisition!” is usually the beginning of most customer conversations when talking about business priorities. That’s why as 2020 planning begins, and DemandGen the company turns...
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How B2B Buyers Buy – Three Observations
One of my favorite components of the ITSMA* study “How Buyers Consume Information Survey” (free to members) is that it identifies its participants as 50% IT/50% Business. This is, in my mind, one of...
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Lead Gen vs. Demand Gen: What’s the Difference and Why Should You Care
Prospects, pipelines, and demand funnels, oh my! Marketing lingo continues to evolve, often causing confusion among marketers — even within the same company! Alignment around terminology is essential...
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DemandGen Appoints Seasoned Customer Service Leader Nathan Perry Director of...
San Ramon, CA — September 25, 2018 — DemandGen, a world-class team of demand generation and marketing technology experts, today announced that Nathan Perry has joined the company as Director of...
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What is the Role of Strategy in Marketing Technology?
The very nature of marketing today demands a heavy focus on tactics. Over 3,000 marketing messages a day target your prospects across all channels. How do you cut through that clutter and leave an...
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Driving Growth in Difficult Times: Why Companies Should Be Increasing and...
It is no surprise that there have been countless articles recently about the impact of the pandemic on all facets of business — and Marketing has been no exception. A LinkedIn survey in May found that...
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The Magic of Simplicity: Revisiting the KISS Principle
You’ve heard of the design principle KISS: “Keep It Simple Stupid” or “Keep It Short and Simple.” Did you know that the term was coined by Kelly Johnson, lead engineer at Lockheed Skunk Works, creators...
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Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying existing customers in the Marketing Automation system. Being able to effectively...
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Working Remotely: 7 Tips to Remain Focused, Be Productive, and Not Burn Out
Nearly 4 million Americans worked remotely at least half the time in 2018 (compared to only 1.8 million in 2005). These numbers are expected to continue to climb, with hiring managers predicting that...
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5 Things That Don’t Belong in Your Lead Scoring Model
If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the early stages of your lead management process. Research has shown that that lead...
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