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Top 6 KPIs Marketing Teams Should Track — and Why
For many of us, key performance indicators (KPIs) can be intimidating. We associate them with performance reviews, quarterly business reviews, and board meetings, and they shed light on how well...
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4 Reasons You Need a Project Manager (Even if You Think You Don’t)
You take your seat on opening night. The lights dim, and a hush falls over the crowd. As the conductor walks to the podium, the musicians stand and join the audience in applause before taking their...
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An Unexpected Acquisition Bodes Well for DemandGen Customers
On May 31, Marketo announced it was acquired—by an unexpected suitor. Turns out software giants Microsoft and SAP weren’t the only ones participating in the courtship. Vista Equity Partners (Vista), a...
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Need an Experienced Marketo Admin Fast? Consider Outsourcing This Critical...
Every business has experienced some unanticipated challenges (to put it mildly) over the past few months. If you lost your Marketo administrator during this time, whether to another job opportunity or...
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On the Road to Lead Management Utopia? Don’t Take Any Shortcuts
I’ve worked with a number of organizations that were in a rush to get to the end goal as fast as possible. Maybe they learned about the power of lead scoring or saw some killer dashboards at a recent...
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Improvements to Marketo Promise to Deliver Mobility and Collaboration to...
I recently attended the Marketo Marketing Nation Summit 2015, along with roughly 7,000 Marketo customers and partners. My quest was to meet with customers, talk to the product management team about...
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So Long, Leads: How (and Why) to Move to a Contacts-Only World in Salesforce
Leads or Contacts. Leads and Contacts. WHY are there two objects in CRM for people? If you manage a CRM platform or administer an integration between MA and CRM platforms and use both objects, you’re...
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Configuring SPAM Prevention Forms in Eloqua without CAPTCHA
SPAM from forms is an annoyance that every marketer has experienced, or will eventually. Besides the effort it takes to clean up the bogus data from your database, and the bad leads routed to Sales,...
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The D3 Methodology: A Breakdown of the Planetary Gear System Visual Metaphor
You may have heard about the D3 Methodology, a framework for managing the complexity of high-performance demand generation and building a perpetual revenue engine. Why is this so critical for success...
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Want Better Reporting and Analytics? First, Ask the Right Questions
The amount of data generated by marketing and sales platforms today is truly fantastic. However, when it comes to generating reporting and insights from that data, marketing automation and CRM...
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Overload Control: Setting up a Communication Limits Smart Campaign in Marketo
No matter how interested somebody may be in your product or service, NOBODY wants to receive five or six emails a day from you — except your mom, maybe! But when leads qualify for multiple campaigns,...
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Your Guide for a High-Performance Technology Stack
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand Generation. In case you missed it, he introduced the D3 Methodology, a holistic...
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How to Assess Your MarTech Stack
When I started DemandGen in 2007, there wasn’t a MarTech category, let alone more than 5,000 tools to sort though. If there had been such a MarTech buffet versus just a handful of systems like...
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7 Ways to “Socialize” Your Marketing Event
From live tweeting and live streaming to social media integration on invitations and event pages, social media is an intrinsic part of how people experience almost every event now. If you’re a...
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DemandGen Awarded Partner of the Year at the 2019 EXPYs
Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and...
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Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly
In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest of ease. In the REAL world – it often doesn’t happen that way. And...
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3 Helpful Tips for Managing Creative Marketing Projects That Result in More...
There has been an exponential increase in digital marketing projects and digital transformation initiatives in recent years, especially as many organizations were forced to make the switch to remote...
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7 Ways to Level Up Your Lead Nurturing with Personalization
Lead nurturing, while not a new concept, continues to evolve. On average, we know that prospects convert at a much higher rate when nurtured versus those who aren’t. In fact, Forrester found that the...
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Demand Generation: Digital and Data Skills for the Future
It seems like a lot of people have been talking about the marketing talent gap for some time. There is a general agreement that the disparity typically revolves around digital and data. There is one...
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Don’t Want Your Major Initiative to Stall Out? Set Your Project Up for...
“The only constant in life is change.” – Heraclitus This saying has never felt more true than over the past few months. We are in a time of constant change right now — both personally and...
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