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Evangelizing Your Brand: Building a Referral Program that Works
Too often, a company overlooks the fact that one of its greatest untapped resources is its good reputation. If you have a group of customers that love your products or services, it’s time to strategize...
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Campaign Planning, Strategy, and Execution in 5 Steps
Let’s face it, planning or strategizing your marketing campaign is a crucial step that most marketers skip (hey, marketers are busier than ever these days). More than half of B2B organizations don’t...
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Out with the Old, in with the New: 9 Questions Your Data Retention Policy...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more difficult to migrate all that data, some of which may itself have...
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